The European Union’s Digital Product Passport (DPP) is a new initiative aimed at providing consumers with accurate and transparent information about the environmental impact of products. The DPP is expected to be a game-changer in the fashion and textile industries, as consumers increasingly demand sustainable and eco-friendly products. In this blog post, we will discuss what the DPP is, why it is being implemented, and how fashion and textile industries can prepare for it.
What is the DPP?
The DPP is a digital platform that will provide consumers with information about the environmental impact of products. It will include information about the product’s entire life cycle, including the raw materials used, the manufacturing process, and the product’s end-of-life disposal. The DPP will use a standardized format, making it easier for consumers to compare products and make informed choices.
Why is the DPP being implemented?
The DPP is being implemented to address the growing concerns about the environmental impact of products. Consumers are increasingly demanding sustainable and eco-friendly products, and the DPP is intended to help them make informed choices. The DPP is also part of the European Union’s wider efforts to reduce carbon emissions and achieve carbon neutrality by 2050.
How will the DPP impact the fashion and textile industries?
The fashion and textile industries are among the most significant contributors to environmental pollution. The DPP is expected to have a significant impact on these industries, as it will provide consumers with information about the environmental impact of products. Companies that fail to provide accurate and transparent information about their products’ environmental impact may face consumer backlash and reputational damage.
How should the fashion and textile industries prepare for the DPP?
The fashion and textile industries can prepare for the DPP by taking the following steps:
- Conduct a sustainability assessment of their products and supply chains. This assessment will help companies identify areas where they can improve their environmental impact and prepare for the DPP’s requirements.
- Develop a standardized format for environmental information about their products. Companies will need to provide accurate and transparent information about the environmental impact of their products to comply with the DPP’s requirements.
- Develop a digital infrastructure to support the DPP. Companies will need to ensure that they have the necessary systems in place to provide accurate and up-to-date information
Most other industries will follow. Only food, feed, and pharmaceutical products are excluded from the rule as part of the European Green Deal.
Contact us for how you can use BrandTag to provide accurate DDP information to your consumers and end users.